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Certificate Programme In Marketing Management

Overview

Marketing drives business. The primary objective of this certificate course is to provide business people and other professionals with the tools and knowledge to develop strategies, technologies, and organizations that drive marketing success. The programme is designed to provide a focused, intensive study of the Marketing Management activity within the organizations and serves a broad group of marketing managers, including those with interests in Sales, Brand Management, Promotions, and Consumer Behavior.

 

Entry Requirements
  • Graduates in any discipline with minimum 2 years post qualification experience
  • XLRI Admission Test & Interview
  •  

    Modules
  • Business-to-Business Marketing
  • Consumer Behavior
  • Product and Brand Management
  • Sales and Distribution Management
  • Strategic Marketing
  • Services Marketing
  •  

    Assessment
  • Assignments
  • Seminar Presentations
  • Mini Projects
  • Term Exams
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    Delivery Method

    Classroom based
    Faculty XLRI, India